I’m writing this on St George’s day, a celebration of all things English, and I’ve just been driving the sublime blend of art and science that is the Surrey-built McLaren MP4-12C, the latest hypercar to come from Lewis Hamilton’s employer.
It won’t surprise you to hear that it’s supremely fast, beautiful and obsessively desirable.
Another thing you probably already know is that you won’t be driving one off the forecourt anytime soon. Isn’t it about time you thought about why the 200 or so McLarens built for the home market in 2012 will belong to someone else, and not you?
Hint: It’s not because the MP4-12C is too expensive.
Far from it; given the amount of time, expertise, creativity and engineering genius that’s gone into crafting this 205mph British icon, it’s a positive bargain at £186k.
No, it’s most likely the flip side of “too expensive” that’s stopping you adding your name to one of the UK’s most exclusive waiting lists.
It’s because you’re not earning enough money yet.
If you’ve chosen your path as an employee: an important cog in someone’s larger machine, then fair enough. Your country, and your employer needs you, and your rewards are likely to be other than massive piles of spare cash.
However, if you’ve taken the plunge into business, with all the responsibility, liability and downright stress that comes with that territory, then don’t you reckon you deserve a £200k car every couple of years?
Here are 4 reasons why you can’t afford your McLaren (yet) –
1 – Your business plan is too modest. (You do have a business plan. Don’t you?)
Solution – Revise your goals with some blue-sky thinking. How good could you be?
2 – Your marketing plan is ineffective. (You do have a marketing plan. Tell me you do.)
Solution – Get coaching, mentoring or practical help from marketers with proven success. NB – Social Media can be a magic bullet to linking you with customers.
3 – You’re doing everything yourself. If the business is YOU, and YOU are the business, then how do you expect to earn any more than any other single employee?
Solution – Step back, delegate, and expand whilst you oil the machine you’ve made with other people’s cogs.
4 – You don’t enjoy your business. Maybe the novelty’s worn off, and you’ve got bored and aren’t giving your best. Or maybe the market’s changed so much that it’s no fun anymore.
Solution – Recruit an exit strategist to groom the business for sale, and move on with cash in your pocket (Preferably, at least £186k!)
I reckon anyone with the drive and enthusiasm to start their own venture deserves rich rewards.
Don’t settle for less.
For a free one-hour business mentoring session with Jonny Cooper worth £175, leave a comment on this post below saying why you need and deserve it!
(PS – If you’re already where you need to be, call David Tibbetts, the sales director himself at McLaren Birmingham on 01564 787 180 and tell him I sent you. Nothing in it for me, but it’ll let him know it was worth giving me the ride today)