Photo 16-12-2012 09 40 53

I don’t believe it!

One of the most common questions we hear from religious believers is, “How can you prove there isn’t a god?”

It’s a question that defies logical argument, of course, as it falls upon the person making the claim to provide evidence for it. I can simply say, “I have listened to your claim and don’t believe it”, and I have no further work to do.

To assist those who might wish to convince me and others of the existence of a mysterious, invisible yet all-seeing skyman, I have devised a simple 3-level ladder which explains the type of evidence I, and hopefully other thinking people, will always require to support different types of claims.


These are everyday, mundane claims made by a trusted friend or associate, and as such require no corroboration. The difference in consequences from believing it or not can be slight, and your life is barely changed either way. Therefore, there is little motivation to seek further evidence beyond taking the person at their word.

Here are some examples of a level 1 claim:

  • A friend tells you she is 2 months pregnant. Most people wouldn’t immediately ask to see the test results, but would be content to wait and see visual progress followed, hopefully, by a successful birth. It’s a horrible thing to lie about, and you never caught her making stuff up before, so unspoken trust is there.
  • A work colleague says he has booked a holiday to the Seychelles. You take him at his word, as it’s entirely possible he could have done so, and he has no reason to lie. You don’t need to demand to see the tickets, although he could be making the whole thing up. If he is, it’s his problem, not yours.
  • Your partner calls to say you have run out of milk and asks you to get some on the way home. It’s unlikely you’d go home first to check for yourself, as you trust their judgement on such matters. In any case, if they’re mistaken, the consequences of having too much milk at home are minimal. So, you seek no further evidence of their claim, and purchase the milk.


These are the types of claim which might make you go, “really?”, or ask further questions before you’re comfortable with believing it. A level 2 claim could, but doesn’t need to, concern a matter which affects you directly, and will generally be provable, one way or the other.

Practical jokes and spoofs are often based around level 2 claims, in the hope that the recipient of the claim will believe it without checking further – what we call “falling for it”. Satisfactory evidence is, however,  freely and easily available to you and anybody else who wants to obtain it.

Here are some examples of a level 2 claim:

  • A work colleague tells you the boss is laying off staff and you’re next. Concerned, you go and ask other workmates what they know. Subject to the consensus of replies, you may contact your HR department and get the official line. This is an important issue, so you are right to gather evidence before believing your colleague’s claim.
  • Your partner tells you she has found a lump in her neck and believes it’s cancer. You instruct her to go to the doctor, and go along with her. The ensuing medical diagnosis and written evidence will prove her claim one way or the other. Again, it’s a serious issue, and needs immediate investigation. You cannot believe her claim based on her instincts, and to do so would be irresponsible, given the ready availability of reliable evidence and the need for urgent treatment if she’s proven right.
  • Your friend calls you and tells you there’s a tsunami warning in place, and he’s heard your house is in the danger zone. You need to evacuate your family immediately. It’s possible he’s dead right, but you need to check for yourself. You switch on the TV, go online and call a few other people to find out what they know. Based on a consensus of readily available information, you make a decision whether to go or stay put after establishing the validity of your friend’s original claim.


Claims at this level are distinguished from the two lower levels by the lack of compelling evidence to support them. Not only is evidence in short supply to you, but no-one else is able to find any either. Bizarrely, level 3 claims are usually the most grandiose of all, therefore requiring standards of evidence way in excess of that required to support more mundane claims.

There are many millions of people making level 3 claims on a daily basis, and there has been for centuries past. Contrary to what you might expect, most go completely unchallenged, with global networks of people being prepared to believe the most far-fetched level 3 claims without a shred of evidence.

Here are some examples of a level 3 claim:

  • You meet a guy in a pub who says his grandma is 117 years old and flies to work on a winged badger every day. He appears sane, so you ask him for evidence, and he produces a picture on his smartphone, which shows an old woman straddling a woodland creature in the sky above a row of houses. You can’t accept what is almost certainly a faked image, so you ask to meet her in person. He declines, but offers to email you a copy of what you just saw on his phone, and insists that it is real, before slinking off to bother someone else. You reflect on how you could have believed his unusual claim, if only he had taken you to see his ancient airborne granny in action.
  • A student on the TV is being interviewed, passionately claiming that he was abducted by aliens from his bed last night and returned naked to his front garden at 6 am, from where he was arrested. He makes his case tearfully from his bed in the mental hospital where he now resides. He produces no evidence other than his verbal testimony, and is unable to provide any corroboration to his fantastic story now or at any time in the future. His friends pity him and the world ridicules him.
  • You hear a priest on the radio claiming that everlasting life is available to you after death if only you believe in an entity called god which no-one has ever seen or heard. God will forgive you any sins you might have committed, because his son was killed some millennia ago and came back to life before disappearing into the clouds. The priest provides no evidence for any of this, but claims he knows it to be true and refers to the availability of a book which he says backs up his story. Far from being ridiculed for making what is clearly a level 3 claim on a public broadcasting network, the priest is given a daily platform to repeat his nonsensical story. Oddly, he’s never been asked to make god available for an interview, or provide god’s email address or other contact details so he can be quizzed by the rest of us.


There is clearly a different approach to believing each of the 3 levels of claims. You would be churlish to call your partner a liar when she tells you there’s no milk left, and asking for further evidence is both unnecessary and unhelpful.

At level 2, no-one would criticise you for seeking evidence to support a claim that you were about to be fired, for instance, and it’s quite easy for you to find out for sure one way or the other.

Level 3 claims represent a different conundrum, given that your only choices are to believe the person making the claim, or to not believe, based on a lack of evidence.

The latter position, that of not believing, perfectly describes atheism. It’s not a belief system, so when a religious person tells you that you can believe what you want, and they will believe what they want, they’re missing the point.

The rational, logical, intelligent stance when faced with a level 3 claim is simply not to believe any of it.

Exit strategy pinned on noticeboard

4 ways to make your competition want to buy you

I’ve spent years advising businesses on growth and exit strategies, and for many established firms it can difficult to groom management out of thinking about what’s best for them, instead of what’s appealing to a potential new owner.

Of course, if you’re a start-up or early-stage, you’ve got the opportunity to design an exit-friendly model from the outset. The sorts of features which make a business easy to buy can be built-in from day one, and starting with the end in mind is a really smart way to ensure future wealth.

For example, I know ventures that have been founded deliberately to antagonise a competitor, provoking them with loss-leaders or guerilla marketing to make an offer to “take them out”. Less aggressive, yet equally effective strategies can include:

  •  Become an essential supplier to a bigger firm. They may worry about what would happen if you ceased trading, and buy you out to secure their own future
  • Offer complimentary products/services to those of your target purchaser, and approach them to discuss a “joint venture”. These can often mature to full-blown takeovers
  • Choose a niche which is relatively un-crowded, so your presence is easily visible to potential competitors and suitors
  • Build your business around a handful of products (maybe only one!) which you can supply cheaper/better/quicker than your competitors

Even if you’ve been around for a while, and haven’t really thought about your exit strategy before, it’s never too late to groom the venture to attract your dream buyer.

Jonny Cooper is a business growth coach and exit strategist, having sold numerous businesses including his own £10M financial firm. 

Follow Jonny on Twitter @jonnycooper 

For a free Half-Hour of Power Skype Session with Jonny, email Jonny Cooper here.


10 reasons why Smoking is like Religion

Bit of a fun blog today, stretching my mind around two of the many human activities I find quite baffling.

Here are my Top Ten Reasons why smoking is like following a religion:

1 – If they didn’t exist, no-one would invent them. Watch Bob Newhart’s legendary Raleigh sketch here, and you’ll get the idea. Then imagine him calling home to try and explain religion to a nation evolved purely on science and reason.

2 – If our kids didn’t learn about them from us, they wouldn’t discover them later. This is a great argument both for religious education and smoking in homes or close to children to be banned.

3 – Both are harmful to health. Smoking inarguably so; religion stifling to open enquiry and rational thought. The late great Christopher Hitchens referred to religion as a mental illness, and who am I to argue?

4 – There would be fewer premature deaths without either. Sure, we’ve all got to die sometime, but that’s no reason to wantonly leave the party early. Whether you choose to literally expire through self-inflicted respiratory destruction, or get caught up in an act of slaughter in the name-of-all-that’s-holy, either is a tragic waste of precious life.

5 – Both originated from our ignorance. Religions were invented to provide explanations where current knowledge failed. The sun rose – must be a big man upstairs. Washed away in a flood – that’s him again, punishing us for being bad. Smoking was promoted long before medicine caught on to its perils. Hell, we even thought it was good for us!

6 – Now we know better. The corollary to number 5. 21st Century Medics unanimously agree that smoking is among the easiest and surest of slow suicides yet discovered. Scientists are equally aligned that most things previously given a mystical status are now fully explained by science.

7 – Both are financially ruinous. I know people who spend more on fags than they do on a mortgage payment, for God’s sake. And no-one could make an argument of fiscal responsibility for the Vatican, hoarding looted treasures worth enough in cash terms to rid the world of all known diseases. Probably. If all the churches in the UK were converted into social housing, we’d solve the new homes shortage at a stroke. Maybe.

8 – They waste good people. Smoking, as we’ve agreed, truncates lives and thereby loses any future intellectual and social benefits those people may have yet had to bring. Organised religion is a huge sap of talent. I know several intelligent, intellectual and compassionate priests who could have contributed positively to our society in many other more useful ways.

9 – Both are widely practised, yet wrong. The argument that if enough people say or do something, it must be right, has never been disproved more effectively than through smoking and following religion. No-one needs to re-read the list of tobacco-related diseases to know that for sure, and here is a great rationale of why the same applies to religion.

10 – We’d be better off without them. You won’t find many people outside of the tobacco industry and HMRC arguing any positives for smoking. Even the smokers I know agree it’s plain silly. As for religion, John Lennon summed it up as perfectly as a man ever has.

So there you have it. Now you all know that I’m anti-smoking, and an unrelenting apologist for scientific reason!

Smoking Priest


Jonny Cooper: Is it important…or just urgent?

Ever get the feeling you’re overworked, always busy, stressed and yet often seem to accomplish very little?

Do you frequently leave work with a pile of stuff you really should have finished today, still to do tomorrow?

If so, you probably need to examine one of the fundamentals of time management, namely the difference between urgent and important tasks.

Urgent tasks are those which need doing now, whereas important tasks are those on which you need to spend most time.

Here’s a simple 4-box method of analysing your workload and deciding what to do first…and last!

Box 1: Urgent and important: Bills to be paid now, health or family problems, customer complaints; try to look at the root causes of why you are getting dragged into these situations. This will often feel like crisis management and should be pretty rare with proper planning. Finding space in your diary well in advance of deadlines will eliminate the stress from many of these tasks, and should move them into Box 2.

Box 2: Important but not urgent: These are jobs which must be done, but not necessarily today. Replying to most emails falls into this category, and you should avoid the knee-jerk tendency to answer all your messages right now. Most of your work should be concentrated here in Box 2, meaning you get through lots of essential tasks, without the pressure of a deadline.

Box 3: Urgent but not important: Plan to give these as little time as possible. For instance, answer priority emails and phone calls as briefly as possible, and delegate tasks to others whenever you can. This is the box where most work tends to be concentrated; probably because focussing on a series of trivial actions can seem like you are accomplishing great things.

Box 4: Neither important nor urgent: These are jobs which you really should be delegating, or simply leaving undone. You might find that if you leave things to simmer here for a while, they will either slip into Box 2, or become irrelevant. Surfing the internet for nothing in particular is a classic time-hungry example of a Box 4 task.

Thinking about what you REALLY need to be doing, and when, truly can make a difference in your personal effectiveness, wealth and happiness.


Here’s something that’s urgent AND important! I’m offering a free half-hour of power to my loyal readers.

If you send me an email telling me how you’d benefit from a 30 minute’s business mentoring by me, I’ll do it FREE, wherever you are in the world, via Skype or ‘phone at a time to suit us both.

10 Lessons in Business from School

As the schools closed down for the summer, I got to thinking how many similarities there are between a well-run school, and a well-run business.

In fact, I thought of 10 ways right here.

(And before you get the wrong end of the analogy, I’m not suggesting you close your business for 6 weeks…)

1: Curriculum – This is your business plan, something you set out in writing at least annually. It should contain specific, time-sensitive goals and measurable targets.

2: Timetable – The only way a school can function is by everyone knowing what they are doing, and when. Plan your work schedules in advance, and start and leave consistently at pre-arranged times to keep your work-life balance on track.

3: Exams – Test your business progress regularly against your targets. Did you sell enough? Did you meet cash-flow and profitability projections? Equally, are there literally exams or courses you or your team should be taking to improve your knowledge and industry competitiveness?

4: Terms (Semesters to you Americans) – Punctuate your business year into easily measurable units. There is nothing like an end-of month target to get your sales department fired up.

5: Awards – Recognise personal as well as personnel achievements. Bonuses, promotion and team-building events can reap far more than they cost.

6: Uniform – Issue all client-facing staff with company work-wear. Whether matching ties, jackets or full outfits, it projects an image of an organisation committed to its brand values. When I implemented this at a financial services business I ran, employees also commented they appreciated not having to agonise over daily clothing choice!

7: Hierarchy – Appointing managers with the right combination of experience, knowledge, wisdom and gravitas will ensure a happy and productive classroom. Sorry, workforce.

8: Playtime – Know when to relax and spend time away from your work. No-one functions effectively after more than an hour sitting at a computer screen. Take a 5-minute break walking, talking, or meditating.

9: Eat! – Lunch is not for wimps; it’s essential. Your afternoons will be only half as useful as your mornings if you’re hungry.

10: Learn and teach – Nobody knows everything, or nothing. Be prepared to pass on your knowledge to colleagues, and listen to constructive suggestions from others.


So…if you’d like a little more schooling yourself, or you just need someone to run some ideas by, I’m offering a free half-hour of power to my loyal readers.

If you send me an email telling me how you’d benefit from a half-hour’s business mentoring by me, I’ll do it FREE, wherever you are in the world, via Skype or ‘phone at a time to suit us both.

Elevator pitch can take you to new heights!

As a newcomer to a networking group last week, I was reminded how important it is to be able answer the question “so what do you do…?” concisely and in a way that both grabs attention and leaves a lasting impression.

Many of the attendees at my recent meeting were lucid and confident, but others I spoke with were only ever going to make a dreary and easily forgettable impact on their peers.

If you haven’t got a captivating case for what you do, and (more importantly) a compelling reason for why you do it, then why on earth would anyone believe you’re worth doing business with?

So, if your career means you regularly meet new people – and whose doesn’t? – then it’s critical to be able to create and present a personal 30-second commercial, often called an “elevator pitch” in the States.

It’s the basis of personal networking, self-promotion, and pretty much everything else you need to stand out from the crowd in an over-crowded world.

Here are my top 10 tips for making that first impression –

1: Talk benefits, not just features. “I’m a lawyer who makes sure people don’t get ripped off in property deals” rather than just saying you’re a property lawyer.

2: Be conversational and confident. Don’t hesitate, fidget or blather, and always present with a smile and a twinkle in your eye.

3: Don’t use jargon and particularly not industry-specific acronyms (OMG!)

4: Boast a little. It’s ok to start a sentence with “My key strengths are…”

5: Fulfil a need. Reminding the listener that you’re a qualified Zeppelin commander marks you as quirky and interesting, but a little redundant.


6: Tailor to your audience. Investors want to hear how they can get returns, customers how you can solve their problems, and potential partners why you’re going to be a success together.

7: Use power adjectives such as “astounding” and “spectacular” over mundane words like “ok” and “good”.

8: Be prepared for follow-ups. If you’ve been convincing and engaging up to now, you’ll get questions. Rehearse the answers to any likely comebacks.

9: Review and revise regularly based on feedback. Conversely, if it ain’t broke, don’t fix it!

10: Test your commercial on a 7-year old first. If they don’t understand every word of it, you’ll lose half your target audience before you get a chance to finish!



To help you find your own ELEVATOR PITCH, here’s a special treat for my loyal readers. If you send me an email telling me how you’d benefit from a half-hour’s business mentoring by me, I’ll do it FREE, wherever you are in the world, via Skype or ‘phone at a time to suit us both.

6-point test: Are you working ON your business, or simply IN it?

I meet many people engaged in their own enterprises, and it’s striking how there is a clear divide between those whose lives are controlled by their business, and those who have learned to control it to their advantage.

The first group are often no more than employees who happen to be their own boss, whereas the latter enjoy the freedom and wealth which flows from being in charge of a successful venture.

Here’s a 6-point self-test to decide which group you fall into:

1: Are you working more hours with fewer holidays than any of your staff? If yes, the business is running you, and you are merely working IN it. Get to work ON it, and you will find ways to accomplish your goals and still have time for a normal social and family life.

2: Does everything go wrong when you’re not there? If yes, you need to create systems and processes which function entirely without your input, and then delegate their operation to others. Success in this area is a sure sign you’re getting to work ON your business.

3: Are you constantly juggling cashflow to pay unexpected bills or last-minute demands? If so, you have probably been focussing on small urgent tasks instead of sitting back and planning the big important things, and are too busy earning a living to make any money!

4: Do you have customers who will only deal directly with you? Worse, do you believe they will only ever deal with you?  If that’s you, you need to be working ON your business, and educate your customers to buy from others in the company, leaving you free to focus on strategic planning and growth.

5: Is your office door “always open”? Does all your staff come to you for advice and clearance on everything? If so, you need to break the dependency culture and empower them to think for themselves. You’ll get far more out of your people, and free up your time to plan for the future.

6: Do you work to a business plan, with clear, measurable goals? Do you review and amend it regularly based on actual results? If you’re not planning where your company is going for at least the next 3 years, that’s a clear marker that you are only working IN it, not ON it!



To help you work smarter, and ON your business, here’s a special treat for my loyal readers. If you send me an email telling me how you’d benefit from a half-hour’s business mentoring by me, I’ll do it FREE, wherever you are in the world, via Skype or ‘phone at a time to suit us both.